Visit the USA x Expedia: Sound Travels

The first campaign to inspire travel using 3D sound.
With social media, online video, and the numerous travel websites, there is no shortage of visual inspiration for international travelers. With so much inspiration for the eye, we wanted to inspire travel differently.
What if travel could be inspired by sound?

Our team traveled the USA recording locations and activities using binaural microphones that capture sound the same way as the human ear. The recordings were leveraged in the custom content hub, exposing users to the 3D audio content via an interactive quiz where they were asked to select different sounds based on their travel preferences.

Honors:
The Drum Marketing Awards - Travel Campaign of the Year
IAC Awards
CMA Awards
Creativepool Annual Awards