Feed a Billion: Brand Identity

Feed A Billion tackles food inequity by feeding hungry girls in underprivileged communities across the globe. However, their existing brand did not efficiently capture the attention of donors or clearly communicate the potential impact of their foundation.  

Our team started with strategy that got to the bottom of the problem through research, interviews, and workshops. Their insights revealed the long-term personal and cultural effects of hunger in girls. However, they decided to focus on the end goal, not the problem.

The new brand framework highlights the potential impact food can have on girls’ lives. With the girls at the center, surrounded by optimism, Feed A Billion invites the donors into a world that everyone wants to see.  

We created an uplifting brand that unlocks potential—empowering donors to support promising futures for girls around the world. Feed A Billion believes that a well-fed girl can become a world-changing woman. It all starts today, with a donation and a nourishing meal.