Acer: Aspire Vero Launch

How a product fits into a sustainable lifestyle.
Acer created the Aspire Vero laptop with a variety of eco-friendly features as a symbol of their commitment to a sustainable future. For launch, we wanted to avoid traditional greenwashing and instead show how the laptop fits in a consumer’s already sustainable lifestyle. The result was a broadcast and social campaign that gave credit to the people already making a difference for the environment.

Launch Video

Social content